Blog - from NHS physio, to copywriter, to LinkedIn trainer for Allied Health Professionals.

Andy Goldman Andy Goldman

Standing Out on LinkedIn: AHP Stories #2 — Thalia Lau

If you’ve spent any time around physiotherapy students on LinkedIn, there’s a good chance you’ve come across Thalia Lau. That’s exactly how I found her!

Thalia was named the CSP’s Student Influencer of the Year 2026 — recognition of the contribution she made to the profession during her time as a student.

But what I find particularly interesting is that Thalia didn’t set out to become an ‘influencer’. She created her LinkedIn account almost on a whim, while sitting in a physiotherapy lecture with friends.

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Andy Goldman Andy Goldman

Standing Out on LinkedIn: AHP Stories #1 — Ricky Parrish

From student to newly qualified physio: how Ricky Parrish used LinkedIn to stand out.

You don't have to wait until you qualify to start building your professional reputation. Ricky Parrish's LinkedIn journey is a great example of what can happen when you start early.

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Andy Goldman Andy Goldman

It Took Me a Year to Get My First Physio Job — How I Could’ve Used LinkedIn.

I was keen to become a Band 5 physiotherapist, and like many new graduates, I was applying for jobs, going to interviews and wondering when someone was finally going to give me my chance.

But while I was waiting for that opportunity, I was actually building plenty of experience that would eventually help me get there. And I’ve got some tips for you.

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Andy Goldman Andy Goldman

‘Why does my healthcare business need to be on LinkedIn?’

I've been asked this question, and I believe it's from the point of view that LinkedIn is misunderstood.

'𝘐 𝘸𝘰𝘶𝘭𝘥𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦.'
'𝘐𝘵 𝘧𝘦𝘦𝘭𝘴 𝘢 𝘣𝘪𝘵 𝘤𝘳𝘪𝘯𝘨𝘦.'
'𝘐 𝘥𝘰𝘯'𝘵 𝘨𝘦𝘵 𝘪𝘵.'

Which is why the bar is low, the opportunity to stand out on here is the highest it'll ever be, and my job is to get you up and running.

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