LinkedIn Company Page Optimisation

Make your LinkedIn company page work harder for your business.

Your LinkedIn company page shouldn't just sit there looking official.

It should tell people who you are, what you do, who you work with and why they should care.

Whether you're running a private physiotherapy clinic, building a healthcare business or representing a professional organisation, your company page is an opportunity to communicate your value, build credibility and connect with the right people.

I'm Andy Goldman, The LinkedIn Physio. I'm a physiotherapist by background, with more than 13 years' experience across the NHS and private practice. I've also grown my own LinkedIn presence organically to more than 10,000 followers.

I understand the healthcare sector, the people working in it and the importance of communicating what makes your organisation worth paying attention to.

I'll help you improve your LinkedIn company page, clarify your messaging and develop a practical strategy for making better use of the platform.

More than a company page makeover

A good LinkedIn company page starts with understanding the business behind it. And the people.

Who are you trying to reach? What do you want to be known for? What makes your organisation different? And what do you want people to do after visiting your page?

We'll work through these questions before putting the strategy into practice.

What's included?

1. Strategy consultation

We'll discuss your organisation, your audience, your objectives and what you want LinkedIn to help you achieve.

2. Company page copy and optimisation

I'll review and improve your company page messaging, including your tagline and Overview section, so visitors can quickly understand what you do, who you help and why your organisation matters.

I'll also review relevant page details, calls to action, website links and credibility signals, recommending improvements where needed.

3. Hands-on implementation

I'll implement the agreed changes directly on your LinkedIn company page, so you don't have to work through a list of recommendations yourself.

To do this, I'll need appropriate administrator access to your company page.

4. A practical content strategy

Your company page needs more than a good introduction. I'll help you identify relevant content themes and opportunities to communicate your expertise, share your work and engage your audience.

5. A 30-day content plan

You'll receive a practical plan of suggested post topics and ideas, tailored to your organisation and objectives.

This gives you direction and inspiration for what to publish, without locking you into a rigid posting schedule or an ongoing content-writing service.

6. Analytics review

I'll review the available company page analytics to understand your starting point, identify useful insights and inform recommendations for improving your LinkedIn presence.

We'll use the data available to establish a baseline and identify what to monitor going forward.

7. Handover and next steps

We'll finish with a handover session to review the work, discuss the strategy and explain how you can continue using your company page effectively.

Who is this for?

This service is designed for healthcare businesses and organisations that want to make better use of LinkedIn.

That might include:

  • Private physiotherapy and AHP clinics looking to strengthen their professional presence and communicate their services.

  • Healthcare businesses wanting to explain what they do and reach relevant audiences.

  • Professional organisations and networks looking to build awareness, share their work and connect with their community.

  • Education and training providers wanting to communicate their offer and reach healthcare professionals.

You don't need to be starting from scratch. Whether your company page is brand new or has been around for years without a clear direction, we'll work with what you have.

Your investment

£499

Your package includes the strategy consultation, company page review and copy improvements, hands-on implementation, content strategy, 30-day content plan, analytics review and handover session.

This is a project-based service, not an ongoing monthly management package. You'll have an improved company page, clearer messaging and a practical plan for taking things forward.

Ongoing page management, regular post writing and content creation are not included.

Ready to make more of your company page?

If your LinkedIn company page doesn't reflect the quality of your organisation — or you're not sure what it should be doing for your business — let's talk.

Connect with me on LinkedIn and send me a DM telling me a little about your organisation and what you'd like to achieve.

We'll work out whether this is the right fit for you.