LinkedIn® training for the healthcare industry

Imagine having a Google-ranked LinkedIn profile that acts as your 24/7 reputation builder—bringing you new clients, collaborations, and job offers while you sleep.

Many healthcare business owners overlook LinkedIn or don’t use it effectively. Unlike other social platforms, LinkedIn is the place for professional networking, business growth, and boosting your online presence.

You need to be on LinkedIn.

Brands I’ve worked with.

“Andy has given great insight in to an area clinicians often have little exposure or expertise with. Invaluable with his advice and support and I am sincerely looking forward to working with him more on an individual basis in the future.”

Dr Michael Cooke - Director at Simply MSK Ltd, and Leeds United Club Doctor.

You’ve got questions.

Fear not! I would, too. LinkedIn has been around longer than Twitter, Facebook, and Instagram. The LinkedIn stereotype is that it’s formal, corporate, and boring. It may well have been in the past, but that’s no longer the case. Here are some questions I get asked:

Do I need to be on LinkedIn?

Should I use LinkedIn for my clinic marketing?

Is LinkedIn worth it?

My answer to each of these is a resounding YES. I wrote a very short blog giving 7 immediate reasons as to why you or your healthcare business should be on LinkedIn. Have a quick read here, then please come back!

The offer.

1:1 and group LinkedIn training—profile optimisation and content strategy. Your business may be product based, or a patient-facing healthcare clinic. My LinkedIn training is not just restricted to physios. We share a common interest in improving healthcare across the board, for our staff, peers, and patients. A ‘why’ worth striving for.

What you get from me.

I approach LinkedIn the same way I treat patients—with empathy, care, and a little humour. A smile goes a very long way!

The LinkedIn training I offer very much takes human connection in to account. Having a profile and content strategy that resonates with your target audience will compel them to want to work with or be served by you.

I was the Physiotherapy Lead in the Leeds Community Healthcare NHS Trust. Problem-solving in complex situations in the middle of a crisis was a common occurrence!

Having left in 2023, I still see some private patients as an associate physio, and cover occasional NHS bank shifts on triage alongside the district nurses.

By working with the audience you work with and for, this keeps me bang up-to-date with the latest in healthcare.

I was once described as a ‘triple threat’ for these reasons. I may not be able to sing, dance, and act, but I can LinkedIn, write, and treat—with results!

Contact me today to identify your LinkedIn training needs for your healthcare business or career.

Let's make a start.

My fame precedes me.

Here are several podcasts where I talk about my experience in the NHS, how I became a copywriter, and then why I turned my attention to LinkedIn training for healthcare business owners.

‘Thrive Health & Wellness Business Coaching.’ Hosted by Katie Bell - Business Mentor for health clinic owners.

‘The Write Clinic.’ Hosted by Virginia Chachati - CEO, Podcast Host and Course Creator.

‘Career Stories.’ Hosted by Sarah Burgess - Career Coach.

‘Leading The Field.' Hosted by Andy Thomas - Director of Physiquipe.

‘The Online Prosperity Show.’ Hosted by Prosper Taruvinga - Digital Marketing Consultant.

What my fans say about my work.

'A brilliant experience.'

Working with Andy was a brilliant experience. His approach is hugely supportive and encouraging, whilst imparting large amounts of highly insightful and practical knowledge at the same time. Most importantly, he gave me confidence to move forward and also to be myself in what was previously an intimidating space!
Jen Plagerson - AHP Coach - JP Intentional.
'A fantastic asset for our business.'

Andy has raised our social media presence by creating engaging posts, and ensuring we sell out at our in-person MSK education events. We’d recommend his services to any clinical practice or clinician trying to promote their business. We hope to continue working with Andy.
Damian Buck and Carl Clifford - Directors - Simply MSK Ltd.
'Quite good.'

Mum - Website Critic - Retired.
'His posts are full of actionable insights.'

Andy has become someone I can count on to share absolute gold on LinkedIn, every day.

Andy knows the healthcare industry inside out and can help you get your message across in a way that resonates with your ideal client.

I can’t recommend Andy enough!
Rebecca Huxley - Physiotherapist - Freelance Health and Medical Writer.
'I couldn't recommend Andy enough.'

His attention to detail, specialist niche, and just being a down-to-earth top bloke sets him apart from the rest. If you are a healthcare professional looking to increase your LinkedIn visibility then give Andy a shout!
Matt Wedderburn - Founder - Primary Care MSK.
'Working with Andy is easy.'

Andy has helped me and my business grow and reach new heights on LinkedIn and general social media.
His insight into how to engage with your audience and highlight what they want is both intuitive and naturally insightful.
Matt Walmsley - Specialist Upper Limb Physiotherapist - Simply MSK Ltd.
'Perfectly placed for LinkedIn for healthcare professionals.'

I invited Andy on to my regular LinkedIn Audio Live to share his copywriting and LinkedIn insights. With a background in healthcare he is perfectly placed to know how healthcare professionals can make the most out of LinkedIn and create more engaging, professional profiles on the platform.
Rachel Williams - Nurse - Medical English Coach.
'He helped build our confidence.'

Andy generously shared his expertise on LinkedIn with the AHP QI Network, providing valuable hints and tips on getting started both as an individual and as a network.

His insights were practical, engaging, and helped build our confidence in creating a LinkedIn presence.
Jo Kitchen - Physiotherapist - AHP QI Network Facilitator.
'Andy is the go-to expert.'

I had the pleasure of having Andy Goldman on the Online Prosperity Show, and what an insightful conversation it was!

Andy’s unique blend of LinkedIn training, copywriting, and physiotherapy expertise makes him a true triple threat in his field.

If you’re in the health sector and want to maximize your impact on LinkedIn, Andy is the go-to expert.
Prosper Taruvinga - Podcast Host - The Online Prosperity Show.
'Andy is dedicated.'

Andy set up my website content. The knowledge this man has of creating quality content is second to none. He is dedicated to physiotherapists and support of other AHPs to achieve their business goals.
Aaron Craven - Occupational Therapist - OT4Life.
'An excellent communicator.'

Andy has helped me improve my communications with the medical professionals who refer people to me. He organised my thoughts and made sense of my slightly chaotic notes.
Julia Atherton - Physiotherapist - PhysioPilates.
'I highly recommend him.'

I spoke with Andy while exploring the transition from a clinical role into content/medical writing.
His tips and guidance gave me a clear understanding of the process. I highly recommend him to anyone seeking expertise in this field.
Roma Joglekar - Sports Physiotherapist - Freelance Medical Writer.
'LinkedIn training with Andy is just the ticket.'

An hour with Andy provided me with excellent feedback, useful tips, and information on features I didn't know existed.
Lisa Slack - Virtual Assistant - Take Up The Slack.